It’s funny to think back to how we use to work or communicate before email. At the time being in sales and business development I use to spend quite a bit of time on the phone or on the road. I have always had a very personalize approach to business and my relationship with clients and potential clients. Back before email and before I started AGM, I used to make so many phone calls that I actually got pimples on the side of my chin from the phone resting on it.
When I did start AGM a few years later I continued to make a lot of calls but the receptionist was replace with voice mail. How I hated voice mail back then. You could never speak to anyone and the chances that people would actually call you back were quite slim. I would come up with a very creative sales pitch for the goods I was selling at the time. As I worked in advertising and made a lot of cold calls.
Then came along email. I had my first address back in 1996 even thought I didn’t have a clue how to use it, it was there. Today 14 years later, I can hardly imagine working or even surviving without email. It has become part of my daily routine as is brushing my teeth or washing my face. I check my emails before I got to bed and first thing when I wake up. To make things worse or better I should say, I have a BlackBerry Bold and can send and receive emails even when my laptop is closed. I mainly use my email for work but it has slowly crept into personal life as well. I tend to use it even more than the telephone. The down side of email is that I rarely get to meet my clients face to face or talk to them on the phone anymore. When I do call clients some times, they act kind of strange and are wondering why I didn’t just send an email. I tell them that I like to keep in touch and talking to them on the phone makes working with them a little bit more personal and professional.
So how did we survive without email, well in fact we did just fine. I shook a lot of hands, got to see some great creative offices and made all kinds of friends in the same industry. I traveled a lot more, ate in great restaurants and visited some very exciting cities. Too bad we don’t get to do too much of that anymore.